2017
Serving clients since
100+
Utah families
$90M+
Assets under management
CFP®
Led by a CFP® professional
Fiduciary
By legal obligation
Schwab
Independent custodian

Assets under management shown as of May 2026. Canyon Strategic Wealth, LLC is a registered investment adviser; CRD #325175. Registration does not imply a certain level of skill or training.

If you have ever wondered whether the person advising you is required to act in your interest — or merely allowed to act in their own — you have already understood why the fiduciary question matters.

Canyon Strategic Wealth is an independent, fiduciary registered investment adviser, founded in 2017 and based in Bountiful, Utah. As a registered investment adviser, the firm is held to a fiduciary standard: a legal obligation to act in our clients' best interest. Our advisor, Jake Cazier, is a CERTIFIED FINANCIAL PLANNER™ professional, a credential that carries its own fiduciary commitment.

This page explains what the fiduciary standard actually is, how it differs from the weaker standard much of the industry operates under, how to verify any advisor's standard for yourself, and — plainly — how Canyon is structured.

What the Word Means

A fiduciary standard and a sales standard are not the same thing.

A financial professional held to a fiduciary standard is legally obligated to put your interest ahead of their own — to recommend what is best for you, not merely what is acceptable or suitable.

Much of the financial industry operates under a different and weaker standard, where a recommendation only has to be suitable, and the professional may be paid more for steering you toward one product over another. Under that model, two options can both be allowed even when one is plainly better for you and worse for the salesperson — and you may never be told.

The distinction is invisible from the outside. The office looks the same, the titles sound the same. The only way to know which standard applies to you is to ask directly and verify — which is exactly what the next section shows you how to do.

Do Your Homework

How to verify an advisor is a fiduciary

You do not have to take anyone's word for it. Five concrete steps let you confirm the standard for yourself.

  1. Ask the question directly — and ask for it in writing

    Ask: are you a fiduciary, in writing, one hundred percent of the time? A fiduciary adviser can simply say yes. Hesitation, or "it depends," is itself an answer.

  2. Look up the firm on the SEC or state adviser site

    Registered investment advisers appear on the SEC's investment adviser public disclosure site. There you can read the firm's Form ADV, which describes its services, fees, and conflicts of interest.

  3. Check the individual on BrokerCheck

    FINRA's BrokerCheck shows whether a person is registered as a broker, an investment adviser representative, or both — and shows any disclosures on their record.

  4. Ask exactly how they are paid

    Ask the advisor to walk through every way they and their firm are compensated, including any commissions or third-party payments. A fiduciary should answer this plainly and completely.

  5. Read the Form CRS

    The client relationship summary is a short, standardized disclosure that states a firm’s standard of conduct and its conflicts. Every registered firm must provide it. Ask for it, and read it.

In Plain Terms

How Canyon Strategic Wealth is structured

Applying those same questions to Canyon, here is the plain answer.

A registered investment adviser

Canyon Strategic Wealth is registered as an investment adviser and is held to a fiduciary standard. You can verify the firm under CRD #325175 on the SEC's adviser site.

Led by a CFP professional

Our advisor, Jake Cazier, is a CERTIFIED FINANCIAL PLANNER™ professional. CFP certification requires its holders to act as a fiduciary when providing financial advice.

Independent custody at Charles Schwab

Client assets are held at Charles Schwab, an independent custodian. Canyon never takes custody of your money, and Schwab provides independent statements and account access.

Fee-based — stated plainly

Most of Canyon’s compensation is straightforward advisory fees. As a fee-based firm, we may also receive a commission on certain insurance or annuity products a client chooses to implement. We are not a fee-only firm, and we will not describe ourselves as one — whenever a commission applies, we disclose it and the conflict it creates, so you can weigh the recommendation with full information.

Who should care most about the fiduciary standard

The fiduciary question matters for everyone, but it matters most when the stakes are high:

Advice you can verify

A fiduciary relationship should never require trust on faith alone. Everything on this page is something you can confirm for yourself — the registration, the credential, the custodian, the disclosures.

If you would like advice you can verify, from a firm that states its standard plainly, a discovery call is the place to start. It is complimentary and carries no obligation.

Common Questions

Frequently Asked Questions

A fiduciary is legally obligated to act in your best interest — to recommend what is best for you, not merely what is permissible. It is the highest standard of care in financial advice.

No. Many financial professionals operate under a suitability standard, which only requires that a recommendation be suitable — not that it be the best available option for you. Registered investment advisers, including Canyon Strategic Wealth, are held to a fiduciary standard.

Yes. Canyon is a registered investment adviser, held to a fiduciary standard, and our advisor is a CFP professional. You can verify the firm's registration under CRD #325175 on the SEC's investment adviser public disclosure site.

No, and we are careful not to claim otherwise. Canyon is fee-based: most of our compensation is advisory fees, but as a fee-based firm we may receive a commission on certain insurance or annuity products a client chooses to use. We remain a fiduciary, and we disclose any such commission and the conflict of interest it creates.

Because the difference is invisible until it costs you. Under a weaker standard, you can be steered toward a product that pays the salesperson more without being told a better option existed. A fiduciary is obligated to tell you — and to recommend the better option.

Look the firm up on the SEC's adviser site, check the individual on FINRA's BrokerCheck, read the firm's Form ADV and Form CRS, and ask directly — in writing — whether they are a fiduciary one hundred percent of the time.

See How Canyon Fits Your Financial Life

Schedule a complimentary, no-obligation discovery call. We'll talk through your situation and show you what coordinated looks like.

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